SEO is not ‘spamming’ the search engines – it is simply helping the search engines help you.

“The higher the search engine ranks, the more searchers will visit your site.”

According to the statistics:

• 85% of traffic/visitors are coming from top 3 search engines: Google, Yahoo & MSN!
• about 75% of visitors are coming from the first 10 listings in the search engines results (page 1).
• less than 20% of visitors are coming from the second 10 listings in the search engines results (page 2).
• less than 5% of visitors are coming from the first 10 listings in the search engines results (page 3).
• the rest little percentage is coming from listings beyond 30.

There are 2 ways to promote (advertise) your site on the internet:
1. Through organic search engines listing.
2.By Search engine marketing campaign.
SEO takes care of your organic search engines listing.

Ref:http://www.transdata-inter.co.uk/search-engine-optimisation/seo-importance.htm

Why SEO is important?
To answer this question we need to consider the following questions:
1. Can potential customers locate your current web site easily?
2. Can you be sure that every potential customer has been reached by your advertising?
3. What about the people who don’t read the magazines or newspapers where you chose to place advertisements?
4. Did they hear the right radio station?
5. Did they watch the right television show?
6. Did they get one of the thousands of brochures you mailed?

Importance of SEO
1. Achieve your business goals
2. Brand visibility / findability
3. Paid search is becoming more expensive
4. People prefer the natural results
5. Dominate your competition
6. Calculate fast ROI
7. Get superior sales results
8. Helps you build a better website